Sabato, 25 Mag, 2019

Apple 'HomePod' speaker to take on Amazon, Google

Parmenio Sano | 08 Giugno, 2017, 12:24

CEO Tim Cook barely present on stage?

Apple has given Siri new male and female voices, described as more natural and expressive, and added abilities such as translating English phrases into Chinese, French, German, Italian or Spanish. Check. A parade of presenters we've never seen before?

Apple is making software tools available for outside app writers to design apps with augmented reality.

Every year we sit through keynotes like this, waiting with bated breath for the tech giant to surprise and delight us. A pretty lacklustre WWDC by Apple standards, which doesn't exactly fill me with hope that the company is learning from its downward curve. So far, the service has limited payments to purchases of products and services from companies and other organizations.

Control center: Apple is revamping the control center on iOS - the panel that pops up to let you control volume, brightness, etc. - by enlarging it and spacing out some of the functions.

"This does a great job of extending the tentacles of Apple services".

A year ago the company killed the headphone jack on the iPhone and called it "courage". The speakers will be initially exclusive to the US, UK and Australia. I checked the Apple website and they are touting a December release date, but the Canadian version of the site does not even have an entry for it. (It appears to be a touchscreen with volume controls and a Siri animation.) Will it work with other music services like Spotify? Apple plans to ship it in December-first to customers in the U.S., U.K., and Australia. There are still a lot of unanswered questions about the device. Daryanani said Apple may also announce an iPad Pro with a faster processor in an attempt to revive its long-slumping tablet sales.

Then there was the $5,000 iMac Pro.


But what's so special about the speaker that Apple is naturally claiming will "reinvent home music"?

Why buy it? Because it comes in Space Gray and looks "badass".

Bajarin, who attended a demonstration of the product prior to Monday's announcement, said the company needed to resolve "some technical issues" before the HomePod is mass produced for the global market. The company hasn't confirmed whether Apple TV will pop back up on its online store given that both have entered a deal, it seems.

The mobile operating system will also get a new file management system that is much more closely aligned with the traditional file systems found on desktop and laptop computers. But ask yourself this: fundamentally, what message is the company trying to reinforce here? He said that iOS 10 had almost 96 per cent satisfaction with 86 per cent iPhone users installing the update as compared to only seven per cent Android users who installed Android Nougat - the latest version of Google's operating system. While iOS 11 doesn't offer up any game-changing new additions, it does have a load of small tweaks and additions that amount to something big indeed.

On the software front, RBC Capital analyst Amit Daryanani expects the iOS 11 - the next operating system for Apple's iPhones and iPads - to get an overhaul that will accommodate the anticipated removal of the home button from the 10th anniversary model of the iPhone due out later this year. What would the casual, non-nerdy viewer make of it all?

Apple also says it'll be easy to pair with your Apple devices, just like it is with the Apple AirPods due to the W1 chip and support multi-room audio - a feature we greatly appreciated in this year's Beats headphones line-up.

John Knoll of Industrial Light & Magic, right, speaks about virtual reality. What's the killer app here?

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