Google has introduced four new measures to tackle the spread of extremist content online, The Guardian reported on Monday.
On top of policing YouTube, Google also vows to work with other internet companies, including Facebook, Microsoft, and Twitter, to share and develop anti-online terrorism tech.
Alongside this, the company will also be increasing the number of "Trusted Flagger" users, with these being a group of users with special privileges that allow them to review any content that is flagged as violating the site's guidelines.
As part of the third step, Google said it would start issuing warnings to videos containing inflammatory religious or supremacist content that does not clearly violate its policies. The company plans to expand the programme by adding 50 expert NGOs.
The company says that it will also be taking a tougher line on borderline videos, ensuring that when they are allowed to remain on the service they can not be monetized, recommended or commented on - and will appear behind warnings. It is an approach to reach out the Isis recruits with targeted online advertising and redirect them towards anti-terrorist videos.
We expect that Google will be rolling out these initiatives on YouTube over the coming months.
Microsoft (MSFT) and Twitter (TWTR) all recently agreed to create an worldwide forum in order to share ideas and technology to fight against online extremism. Would you do us a favor?
The four changes aim to bring together technology and people power to not only devalue extremist content on YouTube, but to also divert people who may be vulnerable to radicalisation away from it.
In April, the German cabinet approved a plan to start fining social media companies as much as €50 million ($56 million) if they fail to quickly remove posts that breach German law. "We think this strikes the right balance between free expression and access to information without promoting extremely offensive viewpoints", Walker said.
"This can be challenging: a video of a terrorist attack may be informative news reporting by the BBC, or glorification of violence if uploaded in a different context by a different user", writes Walker.
Meanwhile, Facebook also recently said it's using artificial intelligence, in partnership with human expertise, to keep terrorist content from groups such as ISIS and Al Qaeda off the platform.
"We remove terrorists and posts that support terrorism whenever we become aware of them".
Despite its previous efforts to combat prohibited content, it acknowledges the fact that more needs to be done and it pledges to take additional steps, starting immediately. "It is a sweeping and complex challenge", Walker wrote. "We are committed to playing our part".
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