Domenica, 17 Dicembre, 2017

Amazon.com to acquire Whole Foods at US$42 per share

Amazon buying Whole Foods in bold move into brick and mortar Amazon deal for Whole Foods could bring retail experiments
Sveva Terracina | 23 Giugno, 2017, 22:07

Some shoppers worry about the quality of their produce and say they're rather pick their pears themselves.

Offering the most convenient shopping experience possible continues to drive the competition.

That said, there is some speculation that Amazon could end up changing its plans and ultimately use advanced technology inside Whole Foods stores. Whole Foods' shares traded in the mid-$30 range for May and early June.

"Amazon can now answer the question, What are we having for dinner", he says.

"This will definitely make the market more competitive", she added.

The acquisition is seen as a move by Amazon to more aggressively target the grocery section of retail has proven more stubbornly resistant to digital channels. It has been stated that chief executive Jeff Bezos plans on keeping the extravagant brand image of Whole Foods, for providing premium fresh groceries, intact while slashing down the prices. The natural foods retailer helped start a trend toward natural and organic foods, but its stock has struggled in recent years and recently the company shook up its board and said it would cut costs. So there's lots of room to grow.

Amazon has previously offered food delivery through its Fresh service for over a decade but it has not made its mark in the grocery market. The turbulence highlights the fear Amazon may disrupt the brick-and-mortar retail world in massive ways. Free two-day shipping, Prime Video and Prime Music are just a few Prime perks. SuperValu, with a network of 2,000 stores across the United States, took one of the biggest hits, with a 14% drop on Friday. "Whole Foods' online grocery channel is operated by Instacart, which will likely not be the case for long if the acquisition is approved".


Many deals don't receive an appropriate level of regulatory scrutiny. The shopper's Amazon account gets automatically charged.

For now, though, Whole Foods cashiers and other employees can take a sigh of relief. Whole Foods will keep operating stores under its name and John Mackey will stay as CEO, with headquarters in Austin, Texas. This would be Amazon's largest acquisition if the deal is done.

Expect that program to expand, especially in areas with a strong Whole Foods presence, Piper Jaffray analysts Michael Olson and Samual Kemp said in a note on Friday.

"No artificial flavors, colors, preservatives, sweeteners or hydrogenated fats will ever be in any of the food we sell".

"The anticipation was that grocery will go to about 20% online in the next couple of years", she said. It also charges customers delivery fees.

"I wish I could, but I don't know how to use the internet", she said.

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