Lunedi, 10 Dicembre, 2018

Amazon and Whole Foods footprints are remarkably similar — Geographic analysis

Whole Foods CEO calls deal with Amazon'whirlwind courtship Amazon and Whole Foods footprints are remarkably similar — Geographic analysis
Sveva Terracina | 26 Giugno, 2017, 04:42

Online grocery delivery can be notoriously hard, especially when it comes to the timely delivery of perishable goods, so here are five ways the purchase of Whole Foods will give Amazon an edge in this fight. Still, no one seemed to put 2 and 2 together to forecast this deal. But Whole Foods stock closed above $42 on Friday, and it rose again Monday to top $43. Such a split would also allow Amazon to look past the high- and middle-income consumers that shop at Whole Foods and take a run at the US grocery giant and its primary rival: Walmart.

At a Whole Foods employee meeting on Friday, CEO and founder John Mackey proclaimed his excitement about Amazon's acquisition and gave some colorful background on how the deal went through. "And when we huddled together, it was like we just had-we just had these big grins on our faces, like, 'These guys are unbelievable, '" Mackey said.

And so we will be joining a company that's visionary.

Any buyer of Whole Foods would likely argue that it was not in the same market, said Alden Abbott, an antitrust expert with the Heritage Foundation. And- it- we just fell in love. "This is gonna be so incredibly wonderful".

As part of its $13.7 billion agreement to buy Whole Foods, Amazon will let Mackey continue to run the company. And- these guys are really smart people. It's worth noting that Amazon spokesman Drew Herdener told Bloomberg there are "no plans to use no-checkout technology to automate the jobs of cashiers at Whole Foods and no job reductions are planned".

Mr. Mackey appeared to jab at the investor pressure Whole Foods has been facing from activist investors including Jana. But Mackey promised a big shift in focus. "They're not playin" a bunch of BS games", Mackey said.

"I think it will be great for all parties, for them, for Amazon, for us", says Teneek Stanley, from Baltimore.


What exactly might these innovations be? But with the incredible growth of Amazon under Jeff Bezos, now the second richest man in the world, it's hard not to imagine that this purchase will result in an industry disruption in the near term. Amazon knows this, and its acquisition of Whole Foods is among other things an acknowledgment that the e-commerce giant needs a brick-and-mortar footprint to compete in the grocery space.

According to analysts at Cowen & Co., Amazon, which is expected to be the ninth largest grocery retailer in the US this year thanks to Amazon Fresh, would become the third largest with the acquisition of Whole Foods. But based on Mackey's stirring testimony, it would take an terrible lot to make star-crossed lovers out of Amazon and Whole Foods. It is famous for its willingness to lose money year after year due to low prices and big investments in the company, so long as it is vastly increasing the customer base.

Tracking shopper data to offer more targeted deals is seen as a critical advantage in the competitive grocery industry.

"Our culture is going to evolve", Mackey said. "I dreamed that we merged with Amazon", he said. Whole Foods will be a lab of sorts for Amazon.

"Very few entities could outbid" Amazon, Short said. The company has blamed the struggles on the wider availability of organic and natural food at traditional retailers, and said it is working on efforts like a loyalty program to improve sales.

"It's amusing. I was just ordering something on Amazon", said Nick Yezierski, a hotel manager who was eating breakfast outside the Whole Foods flagship store in Austin, Texas. Whole Foods, a leader in redefining the modern grocery experience, offers a "produce butcher" at a recently opened store in New York City.

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